Media Contacts

Please direct all media inquiries to J.D. Power and Associates Corporate Communications Department:

J.D. Power and Associates
Corporate Communications
2625 Townsgate Road
Westlake Village, CA 91361
Toll Free: (800) 274-5372
Phone: (805) 418-8000
Fax: (805) 418-8900

John Tews
Director, Media Relations
Troy, MI
(248) 680-6200

Syvetril Perryman
Media Relations Supervisor
Westlake Village, CA
(805) 418-8103

Andrew Teachout
Media Relations Specialist
Troy, MI
(248) 680-6200


Press Release
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Syvetril Perryman
(805) 418-8103
Jeff Perlman
(818) 317-3070
J.D.Power and Associates Reports:
Evinrude, Honda, PCM and Volvo Penta Each Rank Highest
In Marine Engine Customer Satisfaction in Their Respective Segments

Quality of DI and EFI Engines Has Steadily Improved Since 2005

MIAMI: 12 February 2009 Evinrude, Honda, PCM and Volvo Penta rank highest in their respective segments among marine engine manufacturers in satisfying new-boat owners, according to the J.D. Power and Associates 2009 Marine Engine Competitive Information StudySM released today at the Miami International Boat Show.

Now in its eighth year, the study measures overall customer satisfaction with four marine engine types: outboard DI two-stroke; outboard EFI four-stroke; sterndrive EFI; and inboard EFI. Overall customer satisfaction index scores are based on performance across seven factors: starting ease; quietness at cruise; reliability; fuel economy; shifting smoothness; lack of exhaust fumes; and ability of boat to accelerate rapidly. The study also examines engine quality, for which scores are measured as problems per 100 (PP100) engines and a lower score reflects higher quality.

Outboard DI Two-Stroke Segment
Demonstrating considerable improvement in both satisfaction and quality in 2009, Evinrude ranks highest in the two-stroke DI outboard segment and performs particularly well in shifting smoothness, fuel economy and reliability.

Within the segment, notable gains have occurred for both reliability and starting ease since 2008. However, challenges still exist for outboard DI two-stroke manufacturers.

“While issues with the engine transmission sound and feel when shifting are the most frequently reported problems for DI engines, engine hesitation during acceleration and the engine running roughly have the most significant negative impacts on customers’ satisfaction with their engines,” said Todd Markusic, senior director of the powersports practice at J.D. Power and Associates. “Engine owners who experience these problems tend to rate their engine satisfaction much lower than those who have not.”

Outboard EFI Four-Stroke Segment
Honda ranks highest among outboard EFI four-stroke engine manufacturers, performing particularly well in starting ease, shifting smoothness and reliability. Yamaha follows Honda in the rankings, while Suzuki ranks third in the segment.

Among the four engine types included in the study, outboard EFI four-stroke engines have particularly high quality, with just 51 PP100. Transmission problems is the most frequently reported issue among owners of this marine engine type.

Sterndrive EFI Segment
For a second consecutive year, Volvo Penta ranks highest in the sterndrive EFI segment, performing particularly well in the fuel economy and lack of exhaust fumes factors.

Satisfaction has increased considerably in the EFI sterndrive segment in all seven factors, with the most significant improvements occurring in the areas of lack of exhaust fumes and ability of boat to accelerate rapidly. Sterndrive EFI engines also register the most notable quality improvement across all segments, with a reduction in the number of problems experienced from 80 PP100 in 2008 to 71 PP100 in 2009.

Inboard EFI Segment
Pleasurecraft Engine Group (PCM) ranks highest in the inboard EFI four-stroke engine segment for a fourth consecutive year, performing particularly well in the fuel economy and lack of engine fumes factors.

More than 70 percent of inboard EFI engine owners indicate that their new engine is problem free, which is the highest percentage across all four segments examined in the study. Additionally, among inboard EFI owners who experience no quality problems, 75 percent indicate that they “definitely will” or “probably will” repurchase the same engine again. When owners experience two or more problems, repurchase intent drops to only 38 percent.

Industry Findings
The study finds that the average number of problems has steadily declined for both DI and EFI outboard engine types since 2005. In 2009, DI engines average 73 PP100, compared with 87 PP100 in 2005. Additionally, EFI outboard engines perform notably better in 2009 with 51 PP100, compared with 73 PP100 in 2005.

“In terms of satisfaction, it is a dead heat between two-stroke DI and four-stroke EFI outboard engines,” said Markusic. “However, from a quality standpoint, EFIs clearly have fewer reported problems. In general, owners of EFI outboards tend to have fewer issues with the engine running rough or hesitating, unusual engine noises and fuel system leaks than do owners of DI engines.”

The 2009 Marine Engine Competitive Information Study is based on responses from 9,790 owners who registered a new boat between June 2007 and May 2008.  Eleven brands of outboard, sterndrive and gas inboard marine engines are included in the study, which was fielded between September and November 2008. 

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE:  MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com/.

Media Relations Contacts:

Syvetril Perryman
J.D. Power and Associates
Specialist, Media Relations
2625 Townsgate Road, Suite 100
Westlake Village , CA 91361
(805) 418-8103

Jeff Perlman
Brandware Public Relations
Media Relations
Malibu , CA
(818) 317-3070


No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate


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About J.D. Power and Associates:
The Voice of the Customer

J.D. Power and Associates is a global marketing information services company operating in key business sectors across a variety of industries, providing customer satisfaction research, market research, automotive forecasting, social media research, and performance improvement programs. Established in 1968, the company has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available today. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually.