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J.D. Power and Associates Reports:
Arai Ranks Highest in Customer Satisfaction with Motorcycle Helmets for a Tenth Consecutive Year
Overall Satisfaction with Helmet Industry is at its Highest Level to Date
WESTLAKE VILLAGE, Calif.: 2 June 2008 — Arai ranks highest in satisfying motorcycle helmet owners for a tenth consecutive year, according to the J.D. Power and Associates 2008 Motorcycle Helmet Satisfaction StudySM released today.
The study measures the overall satisfaction of motorcyclists with their new helmet by examining 11 key areas: quietness; ventilation/air flow; de-fogging; face shield ability to keep wind out; face shield ability to resist scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and comfort/fit.
Arai, with an overall index score of 819 on a 1,000-point scale, performs particularly well in comfort/fit and face shield’s ability to keep the wind out. Shoei follows with a score of 816 and receives high ratings in comfort/fit. Icon ranks third with a score of 806, improving by 71 points from the 2007 study.
The study finds that overall satisfaction with motorcycle helmets has increased to an average of 761 in 2008—up 26 index points from 735 in 2007. All 11 measures of satisfaction improve in 2008 and are at their highest levels since the study’s inception in 1999. Comfort/fit, ventilation/air flow and color/graphic design are the top three measures that most impact overall satisfaction.
“Manufacturers continue to improve on the key attributes that have the greatest impact on overall helmet satisfaction, maintaining the upward trend that began in the 2002 study,” said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. “Across the industry, satisfaction with all 11 attributes improves by approximately the same amount, indicating consistency in efforts by manufacturers to enhance overall satisfaction.”
The study also finds that the helmet industry as a whole improves with regard to perceived value for the money spent on a new helmet, with all brands receiving higher scores in perceived value in 2008, compared with 2007. Helmet owners who spend more money for a helmet perceive a higher value for their money than those who spend less.
The 2008 Motorcycle Helmet Satisfaction Study is based on responses from 5,386 purchasers of new 2007 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use. The study was fielded in September and October 2007.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com/.
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
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What does J.D. Power and Associates do?J.D. Power and Associates' research, consulting, and performance improvement services are used by a variety of industries to improve product quality and customer satisfaction. The firm's research is based solely on responses from millions of consumers and business customers worldwide. Product and service rankings that result from this research reflect the opinions of consumers and business customers-not the opinion of J.D. Power and Associates. Rankings are derived from nationally syndicated studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction. J.D. Power and Associates conducts the research, publicly announces the results, and then offers analysis based on consumer feedback to product and service providers to help them improve their businesses.
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