Power Information Network
In 1993, J.D. Power and Associates developed the Power Information Network® (PIN) to provide point-of-sale transaction data to dealers. Today, PIN is providing automotive solutions and services to 7,500+ franchise dealerships throughout the United States and Canada, including 36 markets in the United States.
PIN's unique electronic tracking system gathers daily point-of-sale transaction data for both new and used light vehicles from dealership Finance and Insurance (F&I) systems. This transaction-level data is much like the information gathered from a supermarket bar code system, a technology that revolutionized the consumer packaged goods industry. PIN data includes more than 250 key observations for each vehicle transaction—such as price, cost, profit, finance, lease, and trade-in measures.
Participating dealers receive a No-Cost Package, which includes a full suite of new- and used-vehicle tools and comparative reports, as well as Powergram, J.D. Power's daily automotive commentary, and the monthly J.D. Power and Associates Sales Report.SM
Enrollment is simple, and PIN's data collection process is fully compatible with many dealer management systems. Once activated, the program operates automatically, requiring no additional effort by dealership personnel. Reports are available 24/7 via a secure Web interface.
This program provides at no charge a series of reports for new and used vehicles on a Web-based application, PowerDealer. These reports allow dealerships the ability to compare their operation to the market region in the following areas:
New-/used-vehicle volume and gross per unit
What vehicles are selling
Inventory or retail turn rate
Finance buy rates for new and used vehicles
NEW! Up to 2 years of historical data with trending capability and goal-setting features
NEW! Google Maps and ZIP code lists for your sales (drillable down to county level)
NEW! Booking tool for used vehicles
These dealer-specific and market-specific reports are updated daily with current F&I sales data and contain up to 2 years of historical data that can be custom filtered within that time period.
In addition, PowerDealer now includes trend reporting, enhanced analytics, goal-setting capability, and read at-a-glance dashboards. AND, for the first time ever, options are available for fixed operations tracking.
New/Used Customer Sales Google Map: Using a map-and-pins style graphic, shows where the dealership's customers are coming from.
New/Used Sales by ZIP Code and Compare Sales by ZIP: Reports for both new sales and used sales allow the dealership to assess how marketing and sales efforts impact new-sales performance. Sales can be tracked by ZIP code or by comparison of two time periods and a geographical area to view vehicle sales data (also by ZIP code).
New/Used Average Deal Recap Report: Compares the components of deal structure between the dealership's sales and those of competitors. This report also helps the dealership to spot performance gaps and Identify areas where adjustments may improve volume and profitability.
New-Vehicle ROI Report: Shows analysis by model line for each franchise the dealership sells, compared to other PIN dealers in the market area that carry the same franchise, and to monitor inventory movement and gross potential that allow better ordering decisions. The report identifies whether competitors are turning the dealership's same-franchise best-selling model line faster, which aids in determining whether gross should be considered rather than turn rate.
New/Used Finance/Leasing Report: Allows dealers to see which lenders are offering the best finance and leasing options, and provides multiple options other than the captive lender. Allows dealership to determine how to increase profitability by identifying lenders that offer lower buy rates.
Used-Vehicle Booking Tool: Makes it easy to manage used-vehicle inventory. By entering a VIN, the tool ranks the vehicle by ROI against all models in the market, as well as recent sales and recent trade-in ACVs.
Used Vehicle Guidebook (Pricing Report): Provides dealers with information on which vehicles are moving in the dealership's market area. Allows dealers to improve inventory mix by evaluating trade-in value and auction and wholesale purchases. The report lists vehicles by make, year, model and trim level and includes the vehicle cost at the time of sale including recon, sale price, gross, retail turn rate, ROI, and volume.
New-Vehicle Franchise Performance: This report, unique to PIN, shows the entire market at a glance, which allows the dealership to monitor franchise performance in their market area. The report also shows key components of deal structure for each new nameplate sold in the dealer's market area, as well as select back-end sales, finance reserve, warranty penetration, price and income. The report allows the dealership to compare with the most competing makes to identify areas in which to improve their competitive edge, such as monthly payments and APR terms.