J.D. Power’s Approach: Expert Analyst, Smarter Tools, Deeper Insights
J.D. Power and Associates has been delivering Voice of the Customer insights to businesses since 1968. For today's digital world, J.D. Power combines that experience with state-of-the-art natural language processing (NLP) to not only gather consumers’ online comments, but to also understand them, turning millions of conversations into insights about consumers, trends, brands, and products.
Gathering consumers’ online comments starts with superior technology, and J.D. Power leverages state-of-the-art NLP, powered by NetBase. This significantly increases the accuracy of research results, as it reads and diagrams every sentence of online conversations and takes into account the role of every word in every sentence. This technology also recognizes and interprets other versions of the English language, including:
- Urban words or “slanguage”; for example, “My new phone is sick!”
- Alternative spellings; for example, “luv,” “kewl,” or “gr8”
- Abbreviations; for example, “IMHO,” “ttyl”
- Common misspellings; for example, “teh/the”
With this type of technology platform, J.D. Power is able to take these social media insights a step further by incorporating its in-depth knowledge about a wide variety of industries, such as automotive, insurance, and telecommunications, along with its social media intelligence expertise. The result is actionable programs and reports that enable fast and effective responses to continuously changing consumer needs.
Whether you are looking for a longer term program that will address strategic issues based on one or more topics that are of particular importance to your company, or a point-in-time deep-dive analysis report, J.D. Power has a solution for you. Click on the solution link below to learn more.
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