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Resource Library
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J.D. Power and Associates' researchers, analysts, economists, statitiscians, and experts in consumer behavior and deomgraphic trends have created a variety of content including white papers, special reports, and webcasts that provide added value to clients, prospects, marketing and advertising agencies, and those in the educational sector. Register for free to access and download these resources.
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| 2011 Automotive Marketing and Media Annual Review |
| Webcast - Presentation | Automotive |
| An annual review of the leading issues in automotive marketing and media, presented by Steve Witten, Executive Director, Marketing/Media Solutions, and Thomas King, Senior Director, Power Information Network. This event is geared toward helping publishers understand leading issues and current automotive trends, especially as related to consumer media and Internet behavior, but the information is broadly applicable to anyone involved in the automotive industry. Register to download PDF, which contains link to the recorded Webcast. |
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| Achieving Excellence in Customer Service: The Brands That Deliver What U.S. Consumers Want |
| Special Report | General |
| In a unique cross-industry analysis, examining customer feedback, opinions and perceptions of more than 800 companies gathered from U.S. J.D. Power studies conducted between 2006 and 2010, 40 brands have been identified as J.D. Power and Associates Customer Service Champions based on customer feedback attesting to their service excellence. This special report provides an in-depth examination and cross-industry view of what it takes to satisfy American consumers including an analysis of: best practices by Customer Service Champions, why service excellence matters to a company’s bottom line and how companies can learn from the tactics employed by exceptional customer service providers. |
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| Charging Forward with Electric Vehicles: A Primer for Electric Utilities |
| Special Report | Utilities |
| As awareness and interest in electric vehicles (EVs) among US consumers continues to gain momentum, gauging familiarity and future intent in owning an EV will be critical to planners and marketers for electric utilities in managing electricity generation, transmission, and local distribution requirements. The consumer research contained in this special report compiles several recent J.D. Power research projects, providing electric utilities with insightful data from the voice of their customers regarding EVs. |
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| China 2015: The Cost of Opportunity |
| Special Report | Automotive |
| This special report produced by J.D. Power and Associates focuses exclusively on the passenger-vehicle segment in China. It provides a historical view of China's rapid growth in the automotive industry; examines how China's automotive industry evolved to its current standing; and paints a picture of China's market and automotive industry by 2015. The report includes revealing interviews with top executives from four of China’s largest auto companies and features 60 illustrative charts. |
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| Drive Green 2020: More Hope than Reality? |
| Special Report | Automotive |
| The mass introduction of hybrid electric vehicles and battery electric vehicles has gained much attention. However, there are significant hurdles that must be overcome before these objectives can be realized. This paper explores demand estimates globally for alternative-energy vehicles to 2020, including hybrid-electric and battery-electric vehicles taking into consideration policies, market drivers, and various obstacles. |
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| India Automotive 2020: The Next Giant from Asia |
| Special Report | Automotive |
| While China’s automotive industry and market have been garnering most of the interest
from the investment, business, and media communities during the past few years, another Asian country—India—has been quietly going about establishing itself as one of the fastest growing automotive markets in the world, and positioning itself for future growth.
This comprehensive report assesses the future potential and direction of the automotive
industry in India, with emphasis on key drivers and deterrents to achieving its potential. The report features more than 40 charts and graphs with findings from J.D. Power Asia-Pacific India research and studies, insights from J.D. Power's Forecasting division, interviews with industry executives, and data from a variety of government agencies.
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| Online Auto Shoppers: Who Are They and How Do You Meet Their Needs? |
| White Paper | Automotive |
| While the Internet has not replaced the auto dealer franchise system, over the last 10 years it has completely changed the way consumers shop for a new or used vehicle. This paper explores how the Internet has affected the vehicle-shopping process from the consumer point of view by identifying the similarities and differences in the shopping behavior of four groups of new-vehicle shoppers, and includes best practices for handling online buyer leads. |
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| Zappos.com Builds Brand on Platform of Core Values and Culture |
| Case Study | General |
| What makes a company a truly great service provider and a trusted brand with consistently loyal customers? For Zappos.com, it’s all about the customer experience. This case study reveals how one specialty online retailer built its business and its brand—by focusing on one customer at a time—to become a J.D. Power Customer Service Champion. |
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