Sports and Recreation
The recreational boating industry is undergoing tremendous challenges. Changes in the competitive environment and increasing expectations regarding product quality and customer satisfaction are revolutionizing the way today's marine products are designed, built, and sold.
In this highly competitive arena, the need for unbiased customer behavioral data is essential. J.D. Power and Associates examines customer satisfaction and product quality in seven boat segments, as well as with boat engines. J.D. Power also provides custom research, consulting, and training to help manufacturers and retailers better understand customer needs. More >
With competition in the motorcycle market continually increasing, understanding customers’ attitudes and behavior is crucial to maintain and grow market share and profitability. J.D. Power provides manufacturers with valuable data about motorcycle customers’ shopping behaviors and preferences. More >
Since 1996, J.D. Power and Associates has been providing insight and information-based solutions to sports organizations, and product and service providers in the sports industry, to help them acquire and retain loyal fans.
J.D. Power has a complete portfolio of research products, including syndicated studies and custom research in the areas of fan acquisition, satisfaction, and brand equity. More >