J.D. Power and Associates—Canada

J.D. Power and Associates is a marketing information company that provides syndicated (industry-wide) and proprietary (client-specific) research, quality and customer satisfaction tracking, forecasting, consulting, training, and business improvement services to help companies make better decisions. J.D. Power and Associates serves Canadian clients in the automotive, home building, telecommunications, hotel, financial services, and retail industries.

Each year, the company surveys millions of consumers and businesses worldwide to understand their opinions and expectations regarding the products and services they purchase. Responses are statistically analyzed to obtain industry rankings-based on product quality, customer satisfaction, or other industry-specific metrics-that gauge company performance.

Services for the Canadian market include:

• Research services: both industry benchmarking and custom research
• Automotive Forecasting
• Performance Improvement