Automotive Roundtable

February 11-12, 2010
Rosen Centre Hotel
Orlando, FL

For more information about this roundtable please contact:

Stephanie Haina
Phone: (805) 418-8607
Fax: (805) 418-8566

For more information about sponsorship opportunities, please contact:

Jessica Migdol
Phone: (805) 418-8856
Fax: (805) 418-8566

Speaker Biographies

2010 Franchise Assessment
Dave Sargent

Dave Sargent
Vice President, Global Automotive Product Development,
J.D. Power and Associates

Dave Sargent is Vice President, Vehicle Research in the Global Automotive Operations Division at J.D. Power and Associates.  He manages all of the company’s vehicle research in the United States, including the Initial Quality Study (IQS); Automotive Performance, Execution and Layout (APEAL) Study; and Vehicle Dependability Study (VDS), as well as all component research and quality tracking studies.  He also oversees the coordination of all vehicle research worldwide.

Previously, Mr. Sargent was vice president, U.S. Automotive Research for J.D. Power and Associates, responsible for all syndicated research in the U.S. market.  Prior to that, he was the practice leader of J.D. Power’s European operations, where he established the company’s London office in 1995.  Earlier, he worked in the company’s headquarters in California, and was responsible for the Initial Quality Study and a number of proprietary quality studies.

Before joining J.D. Power and Associates in 1992, Mr. Sargent worked for a UK consulting firm specializing in competitor analysis, as well as for Ford of Europe and the Rover Group.

Mr. Sargent holds a bachelor’s degree in economics from the University of York and an MBA from Manchester Business School, both in the UK.

Jeff Schuster

Jeff Schuster
Executive Director, Automotive Forecasting
J.D. Power and Associates

Jeff Schuster is Executive Director of Global Forecasting and Product Analysis at J.D. Power and Associates. He is responsible for the entire automotive intelligence and global forecasting operation, with activities for North America, South America, Europe and Asia Pacific under his direction. He leads current assessment and future outlook of vehicle sales, vehicle production and powertrain applications across the automotive industry. In addition, he directs the group's global product analysis function, including future vehicle activity, competitive trends and segmentation shifts.

Mr. Schuster has been tracking developments in the automotive industry for more than 15 years. He is one of J.D. Power's primary automotive industry experts and is widely quoted by the media on a global scale—including print, radio, and television. He also makes numerous industry presentations on topics such as regional or country-level outlooks, segmentation trends, and OEM analysis and strategies and presents at many of the company's Roundtables and seminars.

Prior to joining the company in 1996, Mr. Schuster was a treasury analyst for Lear Corporation. He was responsible for cash management of the Canadian operation and was active in merger and acquisition activity.

Mr. Schuster holds both a bachelor's degree in finance and a master's degree in corporate finance from Walsh College. He is an active member of Society of Automotive Analysts and the Automotive Press Association.


Deirdre Borrego
Vice President, Power Information Network
J.D. Power and Associates

Deirdre Borrego is Vice President, General Manager of the Power Information Network® Division (PIN) at J.D. Power and Associates. PIN provides OEM, retail, and industry affiliates with real-time information, analysis, and decision-support tools to help reduce risk exposure, improve marketing effectiveness and ultimately improve profitability. In this role, Ms. Borrego is responsible for operational strategy, talent development and overall business performance.

Prior to her current position, Ms. Borrego was the executive director of the PIN Automotive Revenue Management Group, where she was responsible for the sale and delivery of information, real-time sales and marketing information, intelligence and insights that enable clients to realize business goals by selling the right products to the right customers at the right time, and for the right price.

Before joining J.D. Power and Associates in 2003, Ms. Borrego served in various positions with R.L. Polk & Company for more than 15 years, including vice president of the Western region. Here, she led an integrated team of sales and information technology professionals in supporting client engagements in the areas of network planning; customer relationship management/database management; and parts and service marketing. Previously, Ms. Borrego was with iMotors in San Francisco as a director of strategic partnerships.

Ms. Borrego was a co-presenter of the award-winning PIN Incentive Planning Model at the Marketing Science Society Practice Prize competition (2006) and was on a team that was a finalist for the Edelman Award for Excellence in Operations Research (2007). 

Ms. Borrego earned a bachelor’s degree (magna cum laude) in business administration from California Lutheran University, Thousand Oaks.
OEM Keynote Address
Bob Lutz

Robert A. Lutz
Vice Chairman
General Motors Company

Bob Lutz was named General Motors Vice Chairman on December 4, 2009, specially assigned to advise the company on design and global product development. Previously, he served as vice chairman, Marketing and Communications.  Mr. Lutz rejoined GM on September 1, 2001, as vice chairman of Product Development.  On November 13, 2001, he was named chairman of GM North America and served in that capacity until April 4, 2005, when he assumed responsibility for Global Product Development.  He also served as president of GM Europe on an interim basis from March to June 2004.  On April 1, 2009, Mr. Lutz was named vice chairman and senior advisor, providing strategic input into GM’s global design and key product initiatives, a position he was to hold until his retirement at the end of 2009.  He agreed to join the new GM as Vice Chairman, thereby “unretiring.”

Prior to rejoining GM as Vice Chairman, Mr. Lutz was chairman and chief executive officer of Exide Technologies.  He served as chairman until his resignation on May 17, 2002, and as a member of Exide’s board of directors until May 5, 2004.  He joined Exide after a distinguished career with the former Chrysler Corporation from 1986 to 1998, where he reached the position of vice chairman.  Mr. Lutz also served as president and chief operating officer, responsible for Chrysler’s car and truck operations worldwide.

Mr. Lutz led all of Chrysler’s automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply.  He began his service with Chrysler in 1986 as executive vice president and was shortly thereafter elected to the Chrysler Corporation board.  His 12 years with the company are chronicled in his 1998 book, Guts: The Seven Laws of Business That Made Chrysler the World’s Hottest Car Company.  The book was revised and updated in 2003 and retitled Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.

Earlier, Mr. Lutz spent 12 years at Ford Motor Company, where his last position was executive vice president of truck operations.  He also served as chairman of Ford of Europe and as executive vice president of Ford’s international operations.  From 1982 to 1986, he was a member of Ford’s board of directors.

Mr. Lutz began his automotive career in September 1963 at GM, where he held a variety of senior sales and marketing positions in Europe until December 1971.  For the next three years, he served as executive vice president of global sales and marketing at BMW in Munich and as a member of that company’s board of management.

Mr. Lutz serves as Chairman of The New Common School Foundation and is also a member of the Board of Trustees for the U.S. Marine Corps University Foundation and Vice Chairman of the Board of Trustees for the Marine Military Academy in Harlingen, Texas.  Mr. Lutz served as a jet attack aviator in the Marine Corps from 1954 to 1965 and attained the rank of captain. 

Mr. Lutz is the recipient of The Society of Automotive Engineers (SAE) Foundation’s 2006 Manufacturing Leadership Award, which recognizes individuals who have made meaningful contributions to the development of the automotive industry.

Mr. Lutz received a bachelor’s degree in production management from the University of California at Berkeley, where he earned distinction as a Phi Beta Kappa.  He also received a master’s degree in marketing, with highest honors, from the same university. He received an honorary degree of doctor of management from Kettering University, and an honorary doctorate of law from Boston University.
Keynote Address
John McEleney

John P. McEleney
National Automobile Dealers Association

John P. McEleney is Chairman of NADA.  In 2003, he was elected to the NADA Board of Directors representing the state of Iowa.

Mr. McEleney is President of McEleney Autocenter Inc. in Clinton, Iowa, and McEleney Autoplex Inc. in Iowa City.  He joined the McEleney automotive organization after completing his undergraduate education and has served in numerous operational capacities, becoming dealer operator of the General Motors dealership in 1976 at age 24.

Mr. McEleney has served on numerous civic boards, including trustee and vice chairman of Mt. St. Clare College; director of Citizen's First Bank; director of Paul B. Sharar Foundation of Clinton Community College; and past president of Clinton Rotary Club. In addition, he is a past chairman of the Iowa Automobile Dealers Association and has served on numerous National Dealer Councils for General Motors and Chrysler, including a term as the chairman of the Pontiac National Dealer Council and service on the GM Policy Board.

Mr. McEleney has served on several NADA committees, including the Government Relations Committee; Public Affairs Committee; NADA Executive Committee; NADA Guidebook Company Board of Directors; NADA Insurance Board of Trustees; and Industry Relations Committee.

Mr. McEleney received a bachelor’s degree in business administration from the University of Notre Dame.

Retailer Panel
Peter Brown

Peter Brown
Publisher and Editorial Director
Automotive News

Peter Brown is Publisher and Editorial Director of Automotive News.   Mr. Brown, who became Publisher in January 2010, had been associate publisher and editorial director since 1992. He continues to lead the expanding Automotive News Group to dramatic growth and greater global prominence.

Mr. Brown oversees more than 65 automotive reporters and editors around the world, from Detroit to Paris, Brussels, Munich, Tokyo and Beijing. In addition to his editorial responsibilities, he also leads the sales, marketing and circulation departments.

The Automotive News Group is the world’s leading source of industry news, analysis and data for automotive executives. It comprises two trusted print publications and four Web sites, as well as e-mail newsletters, breaking news alerts, Webinars, a daily newscast and a myriad of conferences and events.

Mr. Brown joined Detroit-based Automotive News as editor in 1989 after having served 4½ years as the founding editor of its sister publication, Crain’s Detroit Business. Mr. Brown joined Crain Communications from the Detroit Free Press. He was elected a vice president of Crain Communications in 1994.

Mr. Brown received a bachelor’s degree in politics and government from Ohio Wesleyan University and a master’s degree in theater from the University of Michigan.

Afternoon Keynote Address, February 12

Sir Martin Sorrell
Chief Executive

Sir Martin Sorrell is Chief Executive at WPP, the world’s largest advertising and marketing services group, which he founded in 1985.  He has been Chief Executive since that time.
WPP companies, which include some of the most eminent agencies in the business, provide clients with services in advertising; media investment management; information; insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, interactive and Internet marketing; and specialist communications. 

Collectively, WPP employs 145,000 people (including associates) in 2,400 offices in 107 countries.  WPP’s worldwide companies include JWT; Ogilvy Group; Y&R; Grey; Mindshare; Mediaedge:cia; MediaCom; Kantar (including  Millward Brown and TNS); Wunderman; Burson-Marsteller; Hill & Knowlton; Landor; The Brand Union; and WPP Digital (including 24/7 Real Media). Clients include more than 345 of the FORTUNE Global 500; 50 of the NASDAQ 100; and 33 of the FORTUNE e-50.  In 2008, WPP had pro forma revenues of $15 billion and billings of $67.4 billion.
Sir Martin actively supports the advancement of international business schools, advising Harvard, IESE Business School, the London Business School and the Indian School of Business.  He has been an ambassador for British Business, and has been publicly recognized with several awards, including the Harvard Business School Alumni Achievement Award.  He received a knighthood in January 2000. 

In 2006, Sir Martin was appointed a non-executive director of Alpha Topco, the Formula 1 company.  In 2008, he was appointed by The Football Association in England to the board of the bid to stage the 2018 FIFA World Cup.  He is on the Executive Committee of the World Economic Forum International Business Council and a member of the Business Council in the United States.  He is a patron of the British Museum, a member of the Corporate Advisory Group of the Tate Gallery and a member on the International Advisory Board of The Russian Museum in St. Petersburg.
What Every Retailer Needs to Know About Online Marketing
 Gene Cameron

Gene Cameron
Vice President, Media/Marketing Solutions
J.D. Power and Associates

Gene Cameron is Vice President, Media/Marketing Solutions at J.D. Power and Associates. He is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies better target marketing resources in magazines, newspapers, radio, television, Internet and cable TV, and create more strategic marketing programs. His teams have created the first industry study of auto buyers’ online behavior.  Additionally, he is responsible for creating vision and growth strategies for integrated media and marketing programs.

Prior to joining J.D. Power and Associates in 2005, Mr. Cameron was president and chief executive officer at BBDO/West Advertising. He has also held senior positions with other prominent advertising firms, including Ogilvy & Mather, Chiat Day, Inc., Fotouhi Alonso and Mendelsohn/Zien. His experience ranged from computers to athletics to broadcasting and clients such as Apple Computer, Nike and Fox. He led the team that introduced the Fox Network, highlighted by the conversion of the Hollywood sign to “Fox.”

Mr. Cameron gained experience within the automotive industry developing advertising for Mitsubishi Motors, Porsche, Nissan and Chrysler. The campaign for Porsche won the Gold Effie for advertising effectiveness in 1988. In corporate marketing, he held the position of vice president at BizRate.com, Baja Fresh and the Los Angeles Rams.

Mr. Cameron received a bachelor’s degree from Princeton University and an MBA from the Wharton School, University of Pennsylvania.

Retailer Panel
 Tammy Darvish

Tamara Darvish
Vice President
DARCARS Automotive Group

Tamara Darvish is a Vice President at DARCARS Automotive Group, a privately owned group of 28 dealerships in the Washington, D.C., metro area. Additionally, she has held and continues to hold positions on the Toyota and Chrysler dealer councils. Ms. Darvish was elected to the Toyota Dealer Advertising Association in 1988, becoming the secretary/treasurer in 1993, a position she still holds. She has served as a member of the executive board of directors for the Washington Area New Auto Dealers Association since 1995 and recently served as its first female chairman.

Ms. Darvish is active in charity and community events. Currently, she is Co-Chair of the Leukemia and Lymphoma Society’s Bobby Mitchell Hall of Fame Classic. Under her leadership, more than $1 million has been generated every year via numerous charity events to benefit various groups in the Washington metro area. She is the keynote speaker each year for the WJLA Working Women of the Year Awards Luncheon. She has also served as the chairman of the Washington Auto Show for 1998 and 1999, and continues to serve on the committee. She is a 2003 member of Leadership Washington. Additionally, Ms. Darvish was recently elected to serve as the Washington, D.C., Director on the Board of Directors at NADA.

Ms. Darvish received a bachelor’s degree in business administration and an associate’s degree in automotive marketing from Northwood University.